Festival Buying Trends 2025: Gold Slows, Silver Gets Boost in Ahmedabad
The festive season of Dussehra 2025 in Ahmedabad has brought interesting shifts in jewellery buying patterns. While gold remains a traditional favourite, demand has slowed compared to previous years. In contrast, silver, particularly Chorsa 98 and 96.2, is witnessing a noticeable boost among festival shoppers, reflecting both affordability and rising investor interest.
1. Current Ahmedabad Prices (October 2025)
| Product | Buy | Sell |
|---|---|---|
| Gold 999 (24K Pure) | ₹125,847 | ₹126,247 |
| Silver Chorsa 98 | ₹157,144 | ₹159,644 |
| Silver Chorsa 96.20 | ₹152,144 | ₹154,644 |
2. Gold Demand Slows
Gold prices reaching higher levels have led some buyers to pause or delay purchases. Shoppers in Ahmedabad are more selective, opting for smaller coins or lower-karat gold jewellery. Heavy gold ornaments see fewer buyers this season, as many balance tradition with budget considerations.
3. Silver Gains Popularity
In contrast, silver has emerged as a preferred option for festival gifting and investment. Affordable and versatile, silver coins, bars, and decorative items are flying off shelves. Jewellery shops report that engraved silver idols, 10–100 g coins, and bars are the most sought-after products. Silver appeals not only as a cultural purchase but also as an asset with potential growth due to industrial demand.
4. Jewellery Shop Strategies
- 💰 Stock smaller-sized items to match festival budgets.
- 🎁 Promote silver coins and bars as ideal gifts for friends and family.
- 🏷️ Offer post-festival discounts and promotions to attract delayed buyers.
- 📈 Emphasize the investment value of silver over high-priced gold.
5. Investor and Buyer Insights
Many Ahmedabad residents are diversifying their purchases. While traditional buyers still buy small gold coins for rituals, a growing number of investors are allocating budgets to silver coins and bars. Digital platforms like Paytm Gold, MMTC-PAMP, and Augmont see increased activity, allowing convenient and secure transactions.
6. Festival Outlook
As Dussehra concludes and Diwali approaches, the focus on silver is likely to continue. Traders expect consistent demand for 10–50 g coins, bars, and silver idols. Gold demand may pick up slightly closer to Diwali, but affordability concerns will keep silver in the spotlight.
7. Conclusion
The 2025 festival season in Ahmedabad clearly shows a shift from gold to silver in both buying and investment behaviour. Silver’s affordability, cultural significance, and rising industrial demand make it an attractive choice for buyers looking to balance tradition and financial sense. Jewellery shops and investors alike are adapting strategies to align with this evolving trend, ensuring both value and opportunity during the festive season.
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